5 Tips for Sending a Christmas Email Newsletter

blog imageHow many Christmas newsletters have landed in your inbox so far this year? The festive season not only provides an ideal opportunity for businesses to get in touch with their contacts to wish them well, but a Christmas e-newsletter can also work as an effective marketing tool.

1. Thank people for their custom and support
Whatever your reason for sending out a Christmas newsletter, be sure to include a short message of thanks and appreciation to those who have been valuable in sustaining or growing your business this year.

2. Provide useful information
Make sure you include important information such as Christmas opening times, last minute or new year promotions, and any advice or tips that might be specifically relevant to the festive season.

3. Make it personal
Christmas newsletters are great for building personal relationships with clients and customers. This means communicating person-to-person rather than just business-to-business. Use email marketing software that allows you to insert the name of each recipient into the subject line or text of the newsletter. And sign the newsletter off as coming from you and/or your team.

4. Use a suitable design
Now, let me say this loud and clear. Just because it’s Christmas this is not an excuse for tacky design! By all means give your newsletter a special festive feel…but please, do it tastefully and even more important, in a way which reflects your business, your industry and your image and positioning.

5. Point recipients to other online points of engagement
Don’t forget to use the newsletter as a marketing tool. Take advantage of this ‘touch-point’ with your customers and clients and point them in the direction of other places online that may cause them to buy from you now or in the near future. What pages on your website may be of interest to them? Are there any particular blog posts they might find useful? Include links to your Social Media sites so they can connect with your business and follow your activities going forward.

Over to you
Have you sent out a Christmas e-newsletter this year? Have you got any tips or advice? Share them below.

If you need a helping hand with your email marketing as we head into the new year, I’d love to hear from you! Arrange a free 1-hour consultation to find out how Back Room SAM can help.

sarah x


Latest Project: Dacrelands Clinic


In Autumn 2015 Back Room SAM was commissioned to manage the re-brand of Dacrelands Clinic in Skerton, Lancaster in preparation for their relaunch early next year.

First established in 1988, Dacrelands Clinic offers a wide range of alternative treatments from local resident therapists. The clinic is now taking opportunity to refresh its image, improve communication of its brand values while also increasing their presence online.

What makes this branding project particularly exciting and challenging is our intention to focus on a number of different audiences, including those looking to receive treatment at Dacrelands, therapists wishing to rent a space in the clinic and those wanting to run courses and workshops at the site.

The first stage of the re-brand was the development of a new logo and setting out visual branding for the clinic. The image we wished to create needed to remain classic, reflecting the distinguished nature and traditional values that the clinic has a reputation for in its service and through being situated in a large Georgian building. However, we wanted to effectively merge this with contrasting tones of softness to communicate feelings of empathy, approachability and comfort – principles that Dacrelands also holds dear. Gradients of interwoven colours are used to symbolise concepts of integrative health and a the holistic approach to treatment that the clinic promotes.


We are delighted to have finalised the design of the new logo for Dacrelands, but this is just the beginning! A fresh new website, professional photography and a range of marketing materials are all in the pipeline as part of this re-branding project. So keep watching this space for developments!

See more of Back Room SAM’s projects

Got a project of your own you’d like to chat through with us? Contact us now