Latest Project: Dacrelands Clinic


In Autumn 2015 Back Room SAM was commissioned to manage the re-brand of Dacrelands Clinic in Skerton, Lancaster in preparation for their relaunch early next year.

First established in 1988, Dacrelands Clinic offers a wide range of alternative treatments from local resident therapists. The clinic is now taking opportunity to refresh its image, improve communication of its brand values while also increasing their presence online.

What makes this branding project particularly exciting and challenging is our intention to focus on a number of different audiences, including those looking to receive treatment at Dacrelands, therapists wishing to rent a space in the clinic and those wanting to run courses and workshops at the site.

The first stage of the re-brand was the development of a new logo and setting out visual branding for the clinic. The image we wished to create needed to remain classic, reflecting the distinguished nature and traditional values that the clinic has a reputation for in its service and through being situated in a large Georgian building. However, we wanted to effectively merge this with contrasting tones of softness to communicate feelings of empathy, approachability and comfort – principles that Dacrelands also holds dear. Gradients of interwoven colours are used to symbolise concepts of integrative health and a the holistic approach to treatment that the clinic promotes.


We are delighted to have finalised the design of the new logo for Dacrelands, but this is just the beginning! A fresh new website, professional photography and a range of marketing materials are all in the pipeline as part of this re-branding project. So keep watching this space for developments!

See more of Back Room SAM’s projects

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