Local animal charity Animal Care situated in Lancaster is a regular client of Back Room SAM. Animal Care recently contacted us to commission a poster design to help publicise their upcoming Open Day taking place in May this year.
The Open Day is Animal Care’s biggest fundraising event in their annual calendar. As the charity is entirely self-funded and receive no aid from the government, the success of events like this is vital for securing funds to allow their work to continue in caring for and re-homing unwanted and abandoned animals that come to them from all over North West England.
“Every adventure requires a first step…” The Design Brief
The brief we were given for the poster design was a challenging one. The open day is primarily aimed at families with children, and this year the event is to take on an Alice in Wonderland theme. This theme needed to be explicitly communicated in the design. Tea parties, cheshire cats and mad hatters while experimenting with bold colours and chequered patterns meant we soon found ourselves in Wonderland! However, while implementing this theme we wanted to avoid compromising the core standard branding of the charity. This also needed to be represented so that folk already familiar with the charity could quickly recognise this as an Animal Care event.
ALICE: ‘This is impossible.’
THE MAD HATTER: ‘Only if you believe it is.’
Another challenge was the amount of information to be included on the poster. Lots of different stalls and activities would be happening at the Open Day event to attract people to come along, and it was important that all of these were communicated clearly. The trick was to refine the poster layout so that it didn’t appear cluttered with ‘information overload’. The poster was to be printed in various sizes – A2, A3 and A4 – so we needed to ensure it was still visually attractive and easily readable when reproduced at the smallest size.
‘I’m not crazy. My reality is just different from yours.’ Cheshire Cat
Mad as a hatter about the result
The client were delighted with the final outcome, and feel the design very much represents their vision for the event and successfully attracts and compels the target audience. Plans are coming together nicely for the day, which is set to be their largest fundraising event to date!
‘Animal Care used Back Room SAM to redesign our adoption folders, forms and business cards as well as to design posters for our different fundraising events. Back Room SAM really has been such an easy business to work with, very helpful and has made it very easy to order everything we need from one place. Sarah’s design work is very professional which has given our charity a clear and quality look to all adoptions. We are always very pleased with everything we get from Back Room SAM and look forward to working with them for many more years to come.’
Faye Goymer, Principal Manager at Animal Care
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