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A post on social media is twice as likely to be shared or retweeted by others when it includes an image. In this video blog, I talk about how a important it is for a business to get creative with producing images for use on their social media pages, and how this can be done, even without any graphic design skills!
I hope you find this video blog useful, and I hope it inspires you to get creative when using images in your social media strategy.
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When running a business it is often the big things that are at the top of our priority list. This is understandable as these are often the sorts of things our business couldn’t run without. But in this video blog I talk about the importance of paying attention to the little details in your business. These smaller things require little extra effort, can work powerfully to set you apart from competitors and can go a long way in helping you succeed and achieve your business goals.
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Getting customers and clients to stick with you long-term is one of the most efficient and profitable ways to grow your business. I often get asked for advice from my clients on strategic ways to build loyalty and increase repeat custom. In this short video I share 3 ways every business can encourage more customer loyalty in their business. Enjoy!
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This month, Jane Binnion of fellow Lancaster-based business Jane’s Social Media kindly invited me to be part of her series of blog posts entitled ‘the Superwomen of Lancashire’.
According to People Management Magazine, the number of self-employed women in the UK has increased by 172,000 since the start of the recession in 2008. So how fitting was Jane’s desire was to gather and share the experiences and challenges of a number of local business women in the Lancashire area. With me still being quite new to the world of self-employment and with a wish to share my experiences so far, I of course jumped at the chance to be part of this great project. But rather than writing a 500 word blog post, I asked Jane if Back Room SAM’s contribution could be in the form of a video blog instead.
In my interview Jane gave me opportunity to share my motivations for going self-employed, the personal challenges of running my own business and the joys of collaborating with other local traders. I also expressed my desire to see more graduates consider staying in Lancaster after study and look to how they can use their skills to invest in our city.
I’m not sure how I feel about being described as one of the ‘superwomen of Lancashire’. These are hard times and any kind of work will always have its challenges, and the kinds of challenges I have faced over the last year will no doubt be similar to those others have had to deal with. But maybe what might qualify me, and many other of the lovely local business ladies Jane has spoken to, is the desire and courage to step out and see if business and work can be done another way, a better way. A way which allows us to support our families while remaining flexible to our other responsibilities and circumstances. A way which empowers us to creatively flex and make use of whatever skills we have harnessed so far however we see fit. And a way which ultimately and fruitfully works for the good of not just ourselves and our homes and families, but also the local Lancashire economy as a whole. Maybe that does qualify for Superwoman status after all….
I hope you enjoyed watching, and look out for more videos posts here on my blog soon!