Hello! And Happy New Year to you if I haven’t said so already.
So it’s a new year, and I have made it one of my business new years’ resolutions to do more to help my clients use their marketing in as smart a way as possible.
One of the issues I tend to come across is when a new client comes to me asking, for example, for a flyer design, and when I ask them questions about the target audience for the material, or their competition, or their desired position in their market, they have a problem answering me. And it becomes clear that they haven’t really done this kind of initial foundational thinking that would help their marketing work so much smarter for them. As a result, I find that sadly many small businesses end up overlooking simple but smart opportunities for promoting their business.
For a few months now I have dabbled with the idea of starting to run group workshops to help people be smarter about their marketing, where I can offer marketing assistance to local business people in a group setting.
And the good news is that 2013 is going to see me running my very first workshop!
To break me in gently, I am teaming up with 3 other lovely local marketing professionals who are all experts in their area – Jane Binnion of Jane’s Social Media, Tom Cumpsty of Sensible Internet and David Guest of Workshop Media. Together, we are running a 1 day Getting Seen Marketing Masterclass.
Attendees will be able to attend two 2-hour workshops (one in the morning and one in the afternoon). While Jane, Tom and David are going to each be heavily focusing on very specific areas of marketing, my workshop in contrast will be taking more of a ‘birds-eye’ view of the marketing arena by focusing on their all-important marketing strategy to make all of their marketing work smarter.
What do I mean by marketing strategy, I hear you ask? I mean making sure we have all done the vital ‘building-blocks’ exercise of thinking about the various things that should underpin and inform every single marketing decision we make. We’ll be asking simple but essential questions, such as…
‘Who is our target audience?’
‘What are the solid objectives of our marketing?’
‘What sustainable competitive advantage do we have over others?’
…and so on. This is the sort of thinking we all no doubt know we should have done to help us be smarter about our marketing, but many of us haven’t…either because we haven’t taken the time or we are not sure where to start with putting together a smart strategy like this. Which is fair enough. But my aim in this workshop is to solve both of these problems in one. By taking the time to work through a simple but effective framework helping us do the groundwork behind our marketing, this will allow us to then make smart decisions about the best means to promoting ourselves.
Then of course it’s over to my colleagues Jane, Tom and David to give expert guidance on the best way of using 3 of these means – social media, websites and video.
By the end of my workshop, all attendees will have the beginnings of a marketing plan that works for them and their business to take away and get them ahead of the game in 2013!
Interested in coming along? Or know someone who might be?
The Getting Seen Marketing Masterclass is for anyone responsible for marketing their business or not-for-profit organisation.
Date: Wednesday 13th February 2013, 9am – 4pm
Venue: The Storey Institute in Lancaster City Centre (click here for map/directions)
Price: £150 or special offer £120 early bird rate if you book before 25th January 2013. Includes lunch, refreshments and a free corporate headshot by local photographer Eleanor Postlethwaite of Photobaby.
For more information and to book your place online, visit gettingseenmasterclass.eventbrite.co.uk
You can also download a copy of the flyer here.
Thanks for reading, and I hope to see you at the workshop!