SAM's Videos

Below are videos related to Back Room SAM and the work we do. Why not grab a cuppa and take a browse through to learn more about me and my business. Happy watching!

Social media: A picture speaks a thousand words (or tweets!)

In this video blog I talk about how to increase engagement on social media pages by getting creative with images, even if you don't have any design skills!

It's the Little Things That Count...

In this video blog I talk about the importance of paying attention to the little details in your business.

3 Easy Ways to Encourage Customer Loyalty

The first of a series of video blogs full of free marketing tips and advice for small businesses. The 2 minute blog explains how to increase repeat sales from your customers or clients in 3 simple ways.

Why I am an Ethical Trader

In March 2013 myself and some other members of the Ethical Small Traders Association (ESTA) in Lancaster produced a short video explaining why we choose to trade ethically and what it means for each of us to do so in our business contexts.

Back Room SAM: My First Year

In August 2012 Back Room SAM turned one! This is a short video celebrating our first year. The video attempts to convey the progress the business made within the first 12 months, as well as showcase some of our clients and their businesses, and give a taste of just some of what we have done this first year to assist them in moving their businesses forward.

Interview with Back Room SAM for Superwomen of Lancashire Blog

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Jane Binnion of fellow Lancaster-based business Jane's Social Media kindly invited me to be part of her series of blog posts entitled 'the Superwomen of Lancashire'. This video interview with Jane gave me an opportunity to share my motivations for going self-employed, the personal challenges of running my own business, the rewards and my overall goals, including my desire to see more graduates consider staying in Lancaster after study and look to how they can use their skills to invest in our city.